Creative: Don’t Panic
Director: Jack Bowden
We worked alongside the fantastic Don’t Panic for Alzheimer’s Society to drive awareness around Dementia Action Week (20 - 26th May). #AskUsAnything was an opportunity for kids to ask the questions that most of us would shy away from, and to open up the discussion about a disease that affects 1 in 6 of people over the age of 80.
Our films were viewed over 8 million times in the UK across cinemas and online.
However, perhaps the more important stat is that through our films, and Don't Panic's amazing work, we saw a 400% uplift in awareness of Dementia Action Week this year. Adding 28,000 new Dementia Friends and raising over £250k for Alzheimer's Society's.